E-Commerce
D2C Skincare Brand Scales To 4x Online Revenue
Aurea Skincare
A Shopify-style storefront rebuild plus performance marketing took a regional skincare brand from a stagnant catalogue site to a predictable revenue engine in nine months.
4x revenue in 9 months
Aurea Skincare had a slow storefront, a confusing catalogue and almost no repeat purchase flow. Traffic came mainly from Instagram, but conversion sat below 0.6%.
We rebuilt the storefront with a clean product architecture, fast product pages, bundle offers and a streamlined two-step checkout. Product photography and copy were reworked around benefits and ingredient trust signals.
On the acquisition side we restructured Google Shopping and Meta campaigns around top-margin bundles, and launched an email and WhatsApp lifecycle programme covering welcome, abandoned cart, replenishment and win-back.
Within nine months revenue grew 4x on a 2.1x increase in ad spend, and repeat purchase share rose from 11% to 34%.
Services Used
- E-Commerce Development
- Digital Marketing
- Email Marketing
- CRO
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