Local Services Company Cuts Cost Per Lead By 58%

BrightHome Interiors relied entirely on broad-match Google Ads with a single generic landing page. Cost per lead had climbed past a level the business could sustain.

We restructured the account into city and service level campaigns with tight keyword themes, negative keyword hygiene and call tracking. Each campaign was paired with a dedicated landing page carrying local proof, project galleries and a short qualifying form.

In parallel we fixed technical SEO issues, built out service and location pages, and rebuilt the Google Business Profile with regular posts and review generation.

Cost per lead fell 58% within five months while total monthly leads increased 2.4x, with organic contributing 41% of them.