Digital Marketing
Turn Every Click Into an Opportunity.
Search, Shopping and Performance Max campaigns built around cost per qualified lead, not vanity clicks.
- Account structure and setup
- Conversion tracking you can trust
- Ad copy and creative testing
- Weekly optimisation, monthly reporting
Starting from ₹9,999/month
Campaign funnel
- 01Search
- 02Ad
- 03Landing page
- 04Conversion
Overview
What Is PPC?
Pay-per-click advertising places your business in front of people at the moment they search, browse or shop. You pay when someone clicks, which makes every rupee traceable to an action.
On Google, that spans Search campaigns for intent-driven queries, Shopping for product listings, and Performance Max, which distributes one set of assets across Google's inventory toward a conversion goal.
Paid search is the fastest route to visibility, but it is also the fastest way to waste budget. The difference is structure, negative keywords, accurate conversion tracking and disciplined optimisation.
Unlike SEO, paid traffic stops when spend stops. It works best as a demand-capture channel alongside organic growth.
The problem
Is Your Ad Budget Buying Clicks or Customers?
Underperforming accounts usually share the same handful of faults.
- Broad match keywords pulling irrelevant searches
- No conversion tracking, or tracking that double counts
- One catch-all campaign with no structure
- Ads pointing at a homepage instead of a matching page
- No negative keyword list
- Budget spread evenly across products that convert very differently
- Reporting that stops at clicks and impressions
Before
- Untracked spend
- Unqualified clicks
- Unclear return
After
- Measured spend
- Qualified clicks
- Cost per lead you can see
What YESMYWEB does
What We Do
We build the account, prove the measurement, then optimise weekly.
Account structure and setup
A clean foundation makes every later decision easier.
- Campaign and ad group architecture
- Search, Shopping and Performance Max setup
- Budget allocation by priority
- Bidding strategy selection
Keyword and audience targeting
Reach the searches and people worth paying for.
- Keyword research and match types
- Negative keyword lists
- Audience and remarketing segments
- Location and schedule targeting
Ad copy and creative
Say the thing that earns the click and sets the expectation.
- Responsive search ad copy
- Asset and extension setup
- Creative variants for testing
- Message match with the landing page
Conversion tracking
Optimisation is only as good as the signal behind it.
- Conversion action setup
- Tag and event configuration
- Lead and purchase tracking
- Validation before scaling spend
Optimisation and reporting
Weekly changes, monthly clarity.
- Weekly search term and bid review
- A/B testing of ads and landing pages
- Budget reallocation to what performs
- Monthly reporting on cost per qualified lead
Outcomes
What Well-Run Paid Search Can Do
Immediate visibility
Appear for high-intent searches from the day the campaign goes live.
Measurable spend
Every click, lead and sale is attributable, so decisions are based on data.
Controlled budget
Daily caps, targeting and scheduling keep spend where it earns.
Faster learning
Paid data reveals which messages and keywords convert, informing SEO and content.
Scalable demand
When cost per lead works, more budget buys more of the same.
Better qualified enquiries
Tight targeting filters out searches that were never going to buy.
How it works
How We Run Campaigns
A build phase, then a weekly optimisation rhythm.
- 01
Discover
Understand the offer, margins, geography and what a good lead is worth.
- 02
Track
Set up and validate conversion tracking before spend scales.
- 03
Build
Structure campaigns, keywords, audiences and ad assets.
- 04
Launch
Go live with controlled budgets and close monitoring.
- 05
Optimize
Weekly search term, bid, budget and creative review.
- 06
Report
Monthly reporting on cost per qualified lead and next actions.
Visual
The Campaign Funnel
Search
Ad
Landing page
Conversion
Platforms
Platforms and Tools
The Google stack we work in day to day.
Deliverables
What You'll Receive
- Account audit or fresh account build
- Campaign and ad group structure
- Keyword and negative keyword lists
- Ad copy and asset sets
- Conversion tracking setup
- Weekly optimisation
- Monthly performance reporting
Who it's for
Who Paid Search Suits
- Businesses with a clear, searched-for offer
- E-commerce stores ready for Shopping campaigns
- Service businesses that need enquiries this month
- B2B companies targeting specific job roles or industries
- Brands launching a product or entering a new city
- Anyone already spending on ads without clear measurement
Our approach
Why Choose YESMYWEB?
Strategy first
We start by understanding the business objective before recommending how ppc / google ads should be executed.
Business-focused
The work should support commercial goals, not just generate activity that looks busy.
Integrated expertise
Marketing, design, development and marketplace capabilities sit under one roof and work together.
Clear reporting
You see what was done, what moved and what we recommend next, in plain language.
Work
See the Work in Action
Case study coming soon
We only publish case studies with verified client results. New ppc / google ads stories are added here as clients approve them.
Browse published workPricing
PPC / Google Ads Pricing
The management fee below is our starting monthly price. Your Google Ads media budget is paid directly to Google and is separate from this fee.
Google Ads / PPC
Search, Shopping and Performance Max campaigns built around cost per qualified lead.
₹9,999/month
- Account structure & setup
- Search, Shopping and PMax campaigns
- Conversion tracking setup
- Ad copy and creative testing
- Weekly optimisation & monthly reporting
Displayed prices are starting prices. Final pricing may vary based on project scope, features, third-party tools, integrations and applicable taxes.
FAQ
PPC / Google Ads Questions
Still unsure about something? Ask us directly and we'll answer before you commit.
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